Trying to reach Gen Z?
Let's talk.

We're your double agents inside Gen Z.
Gen Z skips ads. They don't skip each other. Our team makes and shares your campaign from the inside, so it reaches Gen Z through people they already trust.

Work with us
The problem

Reaching Gen Z is hard.

$12T

What Gen Z is projected to spend worldwide by 2030.

NIQ & World Data Lab, 2026
94%

of brands are trusted less by Gen Z than by U.S. adults overall.

Morning Consult, 2026
22%

of Gen Z and millennials trust ads on social media.

Forrester, 2024
72%

of Gen Z trust customer reviews when judging a brand, more than any other source.

We Are Talker, 2026

Sources: NIQ · Morning Consult · Forrester via Marketing Dive · We Are Talker via eMarketer

The third path

Up to 75% cheaper than other agencies.
Built by your audience.

Ambassador programs

StrategyThin or none
ExecutionUnmanaged, uneven
RetentionHigh churn
ResultLow return
RILLA

The third path

StrategyManaged and measured
ExecutionGen Z creators, paid per campaign
ReachReal people's networks
ResultReal reach on a small budget

Full-service agencies

QualityPolished
Cost$30K–$100K+
SpeedSlow to launch
ResultOverkill for your budget
How it works

From brief to launch.
You approve everything.

  1. 1
    You

    You brief us

    Who you want to reach, your budget, your goals, and what you need delivered.

  2. 2
    RILLA

    Our Gen Z network gets to work

    Creators across our network pitch ideas for your brand in a short, focused sprint.

  3. 3
    RILLA

    We pick and sharpen the best idea

    Quality check, refinement, and a tight fit with your goals.

  4. 4
    RILLA × You

    You approve it

    Feedback and revisions happen here. Nothing goes live without your sign-off.

  5. 5
    RILLA → Teams

    One plan, every team

    Each team gets the same approved strategy and creative direction.

  6. 6
    Our network

    Teams run it on the ground

    Adapted to each location and crowd, then reported back to you in numbers.

What you get

Real reach, not just impressions.

Every campaign is built by Gen Z, shared by real people, and measured in results you can see.

Careers

Get paid to run real campaigns.

Pitch ideas, work with real brands, and build a portfolio.

Apply now